/* ═══════════════════════════════════════════════════════════════
   HOME — Ad Factory by Maryam.K
   ═══════════════════════════════════════════════════════════════ */

/* ── HERO ─────────────────────────────────────────────────────── */
.hero {
  position: relative;
  min-height: 100vh;
  background-color: var(--dark);
  display: flex;
  align-items: center;
  overflow: hidden;
}

/* CSS noise texture overlay */
.hero__noise {
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='1'/%3E%3C/svg%3E");
  background-repeat: repeat;
  background-size: 200px 200px;
  opacity: 0.04;
  pointer-events: none;
  z-index: 0;
}

.hero__inner {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 55% 45%;
  align-items: center;
  width: 100%;
  max-width: 1280px;
  margin: 0 auto;
  padding: calc(var(--nav-height) + 60px) 40px 80px;
  gap: 40px;
  min-height: 100vh;
}

/* Copy column */
.hero__copy {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
}

.hero__headline {
  font-family: var(--font-display);
  font-weight: 700;
  line-height: 1.05;
  margin-bottom: 28px;
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.hero__line {
  display: flex;
  flex-wrap: wrap;
  gap: 0.28em;
}

.hero__line--gold {
  font-size: clamp(52px, 6vw, 80px);
  color: var(--gold);
}

.hero__line--blush {
  font-size: clamp(44px, 5.2vw, 72px);
  color: var(--blush);
}

.word-wrap {
  overflow: hidden;
  display: inline-block;
}

.hero__sub {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 18px;
  color: rgba(248, 242, 238, 0.7);
  line-height: 1.65;
  margin-bottom: 44px;
  max-width: 440px;
}

.hero__ctas {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

/* Visual column — AI grid */
.hero__visual {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 20px;
}

.ai-grid {
  display: grid;
  grid-template-columns: repeat(10, 1fr);
  grid-template-rows: repeat(8, 1fr);
  gap: 6px;
  width: 100%;
  max-width: 440px;
  aspect-ratio: 10 / 8;
}

.ai-grid__cell {
  background-color: rgba(80, 78, 138, 0.18);
  border-radius: 2px;
  transition: background-color 400ms ease-out, box-shadow 400ms ease-out;
}

.ai-grid__cell--active {
  background-color: rgba(80, 78, 138, 0.75);
  box-shadow: 0 0 12px rgba(80, 78, 138, 0.4);
}

/* Scroll indicator */
.hero__scroll-indicator {
  position: absolute;
  bottom: 36px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 2;
  opacity: 1;
  transition: opacity 400ms ease-out;
  animation: scrollBounce 2s ease-in-out infinite;
}

@keyframes scrollBounce {
  0%, 100% { transform: translateX(-50%) translateY(0); }
  50%       { transform: translateX(-50%) translateY(8px); }
}

/* ── MARQUEE ─────────────────────────────────────────────────── */
.marquee-strip {
  background-color: var(--dark);
  padding: 20px 0;
  overflow: hidden;
  border-top: 1px solid rgba(201, 168, 76, 0.12);
  border-bottom: 1px solid rgba(201, 168, 76, 0.12);
}

.marquee-track {
  display: flex;
  white-space: nowrap;
}

.marquee-content {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gold);
  display: inline-block;
  animation: marqueeScroll 28s linear infinite;
  padding-right: 0;
}

.marquee-strip:hover .marquee-content {
  animation-play-state: paused;
}

@keyframes marqueeScroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ── RESULTS STRIP ───────────────────────────────────────────── */
.results-strip {
  background-color: var(--blush);
  padding: 96px 40px;
}

.results-strip__inner {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  align-items: center;
  max-width: 1080px;
  margin: 0 auto;
  gap: 0;
}

.results-strip__stat {
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 0 40px;
}

.results-strip__figure {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(28px, 3.2vw, 40px);
  color: var(--indigo);
  line-height: 1.1;
}

.results-strip__label {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 14px;
  color: rgba(26, 26, 46, 0.6);
  line-height: 1.5;
  max-width: 200px;
}

.results-strip__divider {
  width: 1px;
  height: 64px;
  background-color: rgba(80, 78, 138, 0.2);
}

/* ── WHAT WE DO ──────────────────────────────────────────────── */
.what-we-do {
  background-color: var(--dark);
  padding: 112px 40px;
}

.what-we-do__inner {
  max-width: 1280px;
  margin: 0 auto;
}

.what-we-do__header {
  margin-bottom: 64px;
}

.what-we-do__headline {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(36px, 4.2vw, 52px);
  color: var(--blush);
  line-height: 1.2;
  margin-top: 0;
}

.services-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 56px;
}

.service-card {
  background-color: var(--blush);
  padding: 40px 36px;
  border-radius: 2px;
  border-top: 3px solid transparent;
  transition: transform 280ms ease-out, box-shadow 280ms ease-out, border-color 280ms ease-out;
  position: relative;
}

.service-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 20px 48px rgba(0, 0, 0, 0.28);
  border-top-color: var(--gold);
}

.service-card__icon {
  margin-bottom: 28px;
}

.service-card__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 22px;
  color: var(--indigo);
  margin-bottom: 14px;
}

.service-card__body {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 15px;
  color: rgba(26, 26, 46, 0.7);
  line-height: 1.65;
}

/* ── TEXT LINK ───────────────────────────────────────────────── */
.text-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--gold);
  text-decoration: none;
  transition: gap 250ms ease-out;
}

.text-link:hover {
  gap: 16px;
}

.text-link__arrow {
  flex-shrink: 0;
  transition: transform 250ms ease-out;
}

.text-link:hover .text-link__arrow {
  transform: translateX(4px);
}

.what-we-do__cta {
  margin-top: 8px;
}

/* ── FEATURED WORK ───────────────────────────────────────────── */
.featured-work {
  background-color: var(--blush);
  padding: 112px 40px;
}

.featured-work__inner {
  max-width: 1280px;
  margin: 0 auto;
}

.featured-work__header {
  margin-bottom: 64px;
}

.featured-work__headline {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(36px, 4vw, 48px);
  color: var(--indigo);
  line-height: 1.15;
  margin-top: 0;
}

.featured-work__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
  margin-bottom: 52px;
}

.work-card {
  display: block;
  text-decoration: none;
  border-radius: 2px;
  overflow: hidden;
  background-color: var(--dark);
  position: relative;
  border-bottom: 3px solid transparent;
  transition: transform 280ms ease-out, box-shadow 280ms ease-out, border-color 280ms ease-out;
}

.work-card:hover {
  transform: scale(1.02);
  box-shadow: 0 24px 56px rgba(0, 0, 0, 0.22);
  border-bottom-color: var(--gold);
}

.work-card__thumb {
  position: relative;
  aspect-ratio: 16 / 9;
  background: linear-gradient(135deg, var(--indigo) 0%, var(--dark) 100%);
  overflow: hidden;
}

.work-card__gradient {
  position: absolute;
  inset: 0;
  background: linear-gradient(160deg, rgba(80,78,138,0.5) 0%, rgba(26,26,46,0.85) 100%);
}

.work-card__pill {
  position: absolute;
  top: 20px;
  left: 20px;
  background-color: var(--gold);
  color: var(--dark);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 2px;
  z-index: 2;
}

.work-card__overlay {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: flex-end;
  padding: 24px;
  z-index: 2;
  background: linear-gradient(to top, rgba(26,26,46,0.7) 0%, transparent 60%);
  transform: translateY(100%);
  transition: transform 300ms ease-out;
}

.work-card:hover .work-card__overlay {
  transform: translateY(0);
}

.work-card__view-label {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gold);
}

.work-card__info {
  padding: 24px 24px 28px;
}

.work-card__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 20px;
  color: var(--blush);
  margin-bottom: 6px;
}

.work-card__concept {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 14px;
  color: rgba(248, 242, 238, 0.6);
}

.work-card__views {
  display: block;
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 12px;
  color: var(--gold);
  margin-top: 8px;
  letter-spacing: 0.04em;
}

.featured-work__cta {
  margin-top: 8px;
}

/* ── PROCESS STRIP ───────────────────────────────────────────── */
.process-strip {
  background-color: var(--blush);
  padding: 96px 40px;
  border-top: 1px solid rgba(80, 78, 138, 0.1);
}

.process-strip__inner {
  max-width: 1280px;
  margin: 0 auto;
}

.process-strip__header {
  margin-bottom: 52px;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  position: relative;
  margin-bottom: 52px;
}

.process-step {
  display: flex;
  flex-direction: column;
  padding-right: 24px;
  position: relative;
}

.process-step__number {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 36px;
  color: var(--gold);
  line-height: 1;
  margin-bottom: 16px;
}

.process-step__connector {
  position: absolute;
  top: 18px;
  left: calc(36px + 8px);
  right: 0;
  height: 1px;
  background-color: rgba(201, 168, 76, 0.3);
}

.process-step:last-child .process-step__connector {
  display: none;
}

.process-step__title {
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 15px;
  color: var(--indigo);
  margin-bottom: 8px;
  letter-spacing: 0.02em;
}

.process-step__desc {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 13px;
  color: rgba(26, 26, 46, 0.6);
  line-height: 1.6;
}

.process-strip__cta {
  margin-top: 8px;
}

/* ── CLOSING CTA ─────────────────────────────────────────────── */
.closing-cta {
  background-color: var(--dark);
  min-height: 100vh;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 80px 40px;
}

.closing-cta__inner {
  text-align: center;
  max-width: 760px;
  margin: 0 auto;
}

.closing-cta__headline {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(40px, 5vw, 64px);
  color: var(--gold);
  line-height: 1.15;
  margin-bottom: 28px;
}

.closing-cta__sub {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 18px;
  color: rgba(248, 242, 238, 0.7);
  margin-bottom: 48px;
  line-height: 1.6;
}

.closing-cta__btn-wrap {
  margin-bottom: 28px;
}

.closing-cta__note {
  font-family: var(--font-body);
  font-weight: 300;
  font-size: 13px;
  color: rgba(248, 242, 238, 0.4);
  line-height: 1.7;
}

/* ── RESPONSIVE ─────────────────────────────────────────────── */
@media (max-width: 1024px) {
  .hero__inner {
    grid-template-columns: 1fr;
    gap: 60px;
    padding-top: calc(var(--nav-height) + 80px);
    padding-bottom: 80px;
  }

  .hero__visual {
    order: -1;
    max-width: 360px;
    margin: 0 auto;
    width: 100%;
  }

  .hero__copy {
    align-items: flex-start;
  }

  .services-cards {
    grid-template-columns: 1fr;
    max-width: 560px;
  }

  .featured-work__grid {
    grid-template-columns: 1fr;
    max-width: 600px;
  }

  .process-steps {
    grid-template-columns: repeat(3, 1fr);
    gap: 40px 0;
  }

  .process-step:nth-child(3) .process-step__connector,
  .process-step:last-child .process-step__connector {
    display: none;
  }

  .results-strip__inner {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .results-strip__divider {
    width: 60px;
    height: 1px;
    margin: 32px 0;
  }

  .results-strip__stat {
    padding: 0;
  }
}

@media (max-width: 768px) {
  .hero__line--gold  { font-size: 44px; }
  .hero__line--blush { font-size: 36px; }

  .hero__ctas {
    flex-direction: column;
    width: 100%;
  }

  .hero__ctas .btn {
    width: 100%;
    justify-content: center;
  }

  .results-strip,
  .what-we-do,
  .featured-work,
  .process-strip {
    padding: 72px 24px;
  }

  .process-steps {
    grid-template-columns: 1fr;
    gap: 40px;
  }

  .process-step__connector {
    display: none;
  }

  .closing-cta {
    padding: 80px 24px;
  }
}

@media (max-width: 375px) {
  .hero__inner {
    padding-left: 20px;
    padding-right: 20px;
  }

  .hero__line--gold  { font-size: 38px; }
  .hero__line--blush { font-size: 32px; }
}